Free resource: Reporter’s Guide to Multimedia Proficiency

Noted journalism educator Mindy McAdams has collected 15 of her blog posts on multimedia journalism into the “Reporter’s Guide to Multimedia Proficiency.” The free 42-page PDF document is available in English and Spanish and is “fully linked and usable online in most Web browsers, or in Adobe Reader, or in Preview on the Mac OS.” Invaluable for the next generation of journalists!

Strategies for retaining older readers as newspapers move to digital-only editions

In “How to use the Web to prevent remaining print readers From fleeing,” Steve Outing warns that newspapers cannot forget older readers as they transition to a digital future. Among his suggestions for easing the transition are to create digital replica editions; to use the print edition to drive readers to special online-only content (including multimedia); and to use the print edition to “publish excerpts and URLs to content from other online sources.”

Using online video to create communities

Many people shown an interest in making videos or short films that help to inspire viewers about salient topics. The people are extremely passionate about getting these messages across to viewers some are willing to take time away from their day job. Mindy McAdams writes on her Teaching Online Journalism blog that “Jenny Douglas is another person who’s working for love, not money. KarmaTube is a site dedicated to finding videos that inspire.”
With the growth of the Internet, people find it easier to get meaningful points across to viewers. The Internet allows the video makers to collaborate and share interests with one another. Therefore, it is easier for people sharing common interests to promote what they believe to viewers.

NPR reinvents itself with multimedia

National Public Radio is focusing on reinventing itself in order to indulge its listeners in a more user-friendly experience. Included in this transformation is a revamped Web site and multimedia training for its editorial staff.
“Back in the days that there was just radio, your station was the only point of entry to all this content,” says Robert Spier, director of content development for NPR Digital Media. “You couldn’t get NPR except through your station because it was only available on radio, and radio was time and geographically bound.” Today, of course, “the user expects to be in control of his or her experience.”