Newspaper survival tips stress multiplatform reporting

In “12 Things Newspapers Should Do to Survive,” Vadim Lavrusik offers a range of suggestions for “what newspapers should be considering in order to survive and evolve with today’s technology-driven, short-attention-span world.” At the top of his list is “Putting web first and reporting from multiple platforms.” He explains:

Reporters need to focus on primarily gathering information and how to present that information in multiple formats: websites, mobile platforms, social networks and finally print.

The reason? Technology is changing the way people consume news, and though many are still getting their news through traditional print outlets, many others are shifting to get their news through various media, such as television, mobile phones, and the web.

Other tips focus on creating community, integrating real-time reporting and creating content for mobile devices. A good read with lots to get class discussions rolling.

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