Newspaper survival tips stress multiplatform reporting

In “12 Things Newspapers Should Do to Survive,” Vadim Lavrusik offers a range of suggestions for “what newspapers should be considering in order to survive and evolve with today’s technology-driven, short-attention-span world.” At the top of his list is “Putting web first and reporting from multiple platforms.” He explains:

Reporters need to focus on primarily gathering information and how to present that information in multiple formats: websites, mobile platforms, social networks and finally print.

The reason? Technology is changing the way people consume news, and though many are still getting their news through traditional print outlets, many others are shifting to get their news through various media, such as television, mobile phones, and the web.

Other tips focus on creating community, integrating real-time reporting and creating content for mobile devices. A good read with lots to get class discussions rolling.

Washington Post ends hyperlocal experiment

One of the most visible experiments in hyperlocal journalism came to an end Aug. 21 when The Washington Post shut down its LoudounExtra Web site. The site was designed for “Loudoun residents, organizations and businesses and feature community news, events and sports sometimes reported on by county residents and local bloggers,” according the The Loudoun Independent. Rob Curley, a key force behind the site, said on its launch in 2007 that “To us, LoudounExtra.com goes beyond the bells and whistles of community-publishing tools. It represents a real partnership with local residents.” However, Curley and most of his team moved to the Las Vegas Sun shortly after LoudounExtra launched, and it never gained traction with the community.