The Journalist’s Guide to Facebook

Many journalists have Facebook accounts, but not so many realize that there are many ways to use that account for journalistic purposes. In an informative post, Leah Betancourt discusses how to find leads and sources, reach audiences and much more via Facebook. She notes:

Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands.

The post also includes a great deal of useful information on ethics of social media use.

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