The future of the newspaper? Maybe it’s the nichepaper

A pair of recent articles discusses the role of the nichepaper in the future of journalism. In “The News About the Internet,” Michael Massing recounts recent attacks on the Internet as leeching content from traditional sources. But Massing say critics fail to acknowledge an essential truth:

Over the past few months alone, a remarkable amount of original, exciting, and creative (if also chaotic and maddening) material has appeared on the Internet. The practice of journalism, far from being leeched by the Web, is being reinvented there, with a variety of fascinating experiments in the gathering, presentation, and delivery of news. And unless the editors and executives at our top papers begin to take note, they will hasten their own demise.

In “The Nichepaper Manifesto,” Umair Haque elaborates on some of those experiments and christens them “nichepapers.” The name is somewhat misleading, since like Massing, Haque also is talking about online journalism. But his definition is clear: “Nichepapers are different because they have built a profound mastery of a tightly defined domain — finance, politics, even entertainment — and offer audiences deep, unwavering knowledge of it.” Haque details eight essential rules and four models for such nichepapers. It’s a lot to digest, but it’s very important work.

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