Strategies for retaining older readers as newspapers move to digital-only editions

In “How to use the Web to prevent remaining print readers From fleeing,” Steve Outing warns that newspapers cannot forget older readers as they transition to a digital future. Among his suggestions for easing the transition are to create digital replica editions; to use the print edition to drive readers to special online-only content (including multimedia); and to use the print edition to “publish excerpts and URLs to content from other online sources.”

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