Supplement or substitute? A look at the use of podcasts

In “Podcasts as a side dish, not the main course”, Mindy McAdams discusses the use of podcasts by professors as well as in the journalism industry. She gives tips as to how to successfully produce a podcast and use it to “create an audience.” A couple of examples are used to demonstrate her point:

Think outside the traditional medium and its delivery methods. Think about drive time, commuting time. Check out these two non-journalism independent podcasts and notice how they are promoted and archived:

    Coffee Break Spanish: Learn to speak Spanish while you’re drinking one latte a day.
    SCTRCST (Scootercast): About once a week, DaveM talks about scooters — you know, those two-wheeled vehicles that are smaller than a motorcycle and bigger than a moped.
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