Mobile news grows as delivery platform

Arielle Emmett writes in American Journalism Review that news organizations are coming to the realization the cell phones are the new platform in which many people view news. The rise of smart phones like the iPhone, BlackBerry and Treo gives users the ability to view various news articles, sports news audio and video with relative ease.
This new marketing strategy is also being done in the Far East and Western Europe. Mobile news advertising is highest in the Far East.
Mobile sportscasting may be the best genre to capitalize on this new wave of technology according to the article.
Emmett writes: “ESPN reported it had more hits for NFL content on its mobile Web site (4.9 million) than it did on its PC site (4.5 million), according to RCR Wireless News.”

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