Ex-journalist gives advice from other side

Melissa Worden, former online journalist, analyzes her own personal news consumption in and out of the industry. As a result, Worden illustrates key points to marketing a site and making it user-friendly.

We all know how hard it is to find multimedia/special packages on a site when we’re IN the industry (I depend on multimedia blogs such as Teaching Online Journalism, News Videographer & the former Multimedia Shooter). Now I know how hard it is on the outside. If a reader misses seeing a special package the day it was highlighted on the news Web site, they may never see it.

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