Using links properly

Frank Rich of The New York Times tells the Nieman Journalism Lab why he is one of the few Times writers to include hyperlinks in his work. In the process, he also offers good advice for anyone writing for online delivery:

As a reader, I can’t stand the links where if the link is “Barack Obama,” and you click the link and it’s Barack Obama’s official campaign page. It’s useless because any sentient person who knows how to use the Internet doesn’t need that link to figure out how to get a motherlode of information about a proper name in a piece of journalism… So the feeling I’ve always had is let’s get the links as specific as possible instead of something generic.

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